Monday, June 14, 2010

McDonald's Venture into Politics

McDonald's has been facing a lot of publicity after they launched their commercial in France depicting a young gay consumer talking to his boyfriend on the phone and subsequently hiding his sexuality from his father.

My colleagues, Dirk Matten and Andy Crane, discuss the dangers, or at least challenges, associated with companies inadvertently moving into the realm of politics in their quest for economic gains by, in this case, marketing to a progressive target market.

I find O'Reilly's homophobic response quite amusing.

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