Monday, February 15, 2010

Better Place, Waste, and Vision 2050

Bit of an update on Better Place. Looks like they’re setting up in Israel as their first pilot market:

Better Place Update

Also, there’s a growing interest in waste incineration as a form of energy.

Waste as Energy

The concept of turning all forms of waste into a resource is how TerraCycle, a small entrepreneurial outfit from New Jersey, positions itself in the marketplace. What got them started was the fantastic idea of turning worm poop into fertilizer, packaging it in recycled water bottles collected by school kids, and distributing it to Wal-Mart and Home Depot. They expanded to a range of other products including ‘upcycling’ Tetra Paks by turning them into school accessories (e.g. pencil cases and duffle bags). Very cool company.

Finally, with population growth estimated to reach 9 billion by 2050, The World Business Council for Sustainable Development launched the Vision 2050 Report highlighting the need for a radical change in thinking about how we define growth and progress. Few people are talking yet about what this means for business specifically.

WBCSD Vision 2050 Report

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